If you're in the land of Pattaya and want a true sense of local life, catch the New Naklua Market somewhere on top of your itinerary. Situated in the northern part of the city, this vibrant local market is the source of fresh seafood, local produce, genuine Thai street food, and cultural charm. Unlike the touristy places, Naklua Market offers its true Pattaya experience, one that is adored by locals and smart travelers alike.
Foodies, culture vultures, and market fans all have a gem in here.
Beyond just retail therapy, Naklua Market is an experience in itself. The area Naklua, meaning salt field in Thai, carries its own charm and strong ties to the history of fishing on the Pattaya side. While Pattaya is quite well known for modern malls and nightlife, Naklua maintains a slightly more traditional and local feel to it.
Some key highlights are
Expect a lively ambiance, friendly vendors, the aroma of grilled seafood, and an endless array of colourful stalls. The market is popular in the mornings, especially on weekends when many locals do their shopping.
Should you cherish seafood, this market is heaven on earth for you. All of the items are sold at the freshest and bulkiest quantities, from prawns and squid to live crabs and lobsters. Prices are much cheaper than those at the seafood restaurants; thus, this place is perfect for DIY seafood-worthy preparations or to just get something done right there and then by local vendors.
Do not miss out on:
It's a foodie paradise, with a selection of all-time favourite Thai snacks, grilled meat, sticky rice dishes, and tropical fruit smoothies available.
Street food to try:
Food is cheap, fresh, and absolutely delicious.
Besides seafood, the market also offers seasonal fruits, vegetables, herbs, and homemade products. Think durian, mangosteen, coconut oil, and spices. Ideal for anyone who loves cooking or wants to take a bit of Thailand home.
It’s not all about food—visitors can also pick up local souvenirs, affordable clothing, and handcrafted items. From handwoven bags to traditional Thai dresses, the market offers a range of budget-friendly keepsakes.
The market is most vibrant.
Weekends—especially early mornings (6 AM to 10 AM)
Public holidays—more vendors, more variety
Evenings—fewer crowds, cooler weather
Pro tip: Visit early for the freshest seafood!
The New Naklua Market is located in the Naklua area, just a few kilometres north of Pattaya Beach.
You can get there via
Baht buses (songthaews)
Taxi or Grab
Scooter rental
Bring cash: most stalls don’t accept cards.
Be polite and try bargaining respectfully.
Wear comfortable shoes—the market is large.
Bring your own bag if you plan to shop a lot.
What the New Naklua Market offers, which of course none of the polished malls or chain restaurants can try to match, is authenticity. From the booming masses, local conversations, and the mouth-watering aroma of grilled squid in the air, this is where true life in Pattaya operates.
Perfect for:
This will be a full-fledged marketing campaign, tailored to a slightly higher price point. Visit the New Naklua market in Pattaya City to get your own piece of what life in Thailand is all about and not what the travel brochures suggest. The focus remains on fish, but the more exciting things are in the background—stories, flavours, and, above all, the spirit of community, for here the soul of Pattaya actually is at its best flavour. Everyone knows tourists, return visitors, and residents are very curious about their own kind. New Naklua Market is one such hub that is worth visiting.